Salonki Travels Oy is implementing a development project aimed at creating a digital Sauna DMC business model designed for international travelers. The project focuses on productizing Finnish sauna culture and improving its accessibility in international markets by bringing sauna destinations together on a shared digital sales and marketing platform.

During the project, a digital platform will be developed to enable the presentation, productization, and sales of sauna destinations to international travelers. At the same time, an internationalization strategy and marketing plan will be created for target markets such as Central Europe, North America, and Asia. The development work will utilize digital solutions, automation, and artificial intelligence to improve the discoverability and sales of tourism services.

The project particularly supports sauna service entrepreneurs operating in rural areas by improving their visibility and international accessibility through a new digital sales channel. At the same time, the initiative promotes sustainable tourism and strengthens Finland’s position as a leading destination for sauna tourism.

As a result of the project, a digital Sauna DMC business model, a pilot sales platform, and a marketing plan for international markets will be created. The solution improves the discoverability of sauna tourism services, makes booking easier, and creates new business opportunities for Finnish tourism entrepreneurs.

EU funding contribution: €20,000.